The paper offers a new framework for understanding the origin of political attitudes and preferences and how they may change over time, and presents a formal theory about how people adjust their political preferences in order to downplay cognitive dissonance, a theory that has predictive power. 2 theory paper – cognitive dissonance cognitive dissonance is defined by influential psychologist leon festinger as an “antecedent condition which leads to activity oriented toward dissonance reduction” (festinger 1957, p3) while this seems cut and dry, the theory expands far beyond the constraints of the definition. Attribution (cc-by) 30 license journal of social sciences original research paper realizing the impact of cognitive dissonance in predicting consumer behaviour akhilesh chandra pandey and mohit jamwal hnb garhwal university, srinagar garhwal, uttarakhand, india article history received: 10-03 -2015. The three main effects were: group (high dissonant versus low dissonant participants), method of dissonance reduction administered first (reassertion versus likeability), and reading task (pro-handicapped spending essay versus anti-handicapped spending essay) according to previous research (blanton et al 1997 steele. Abstract - the research paper emphasizes on the need of assessing those variables which are responsible for affecting the levels of cognitive dissonance in the consumer behaviour the paper signifies the impact that the family and friends have in the post purchase dissonance levels of the consumer the results revealed.
As mentioned in the beginning of this paper, cognitive dissonance theory challenged reinforcement theory the previous research provide supportive evidence for this argument because reinforcement theory suggests that people like things that are rewarded however, dissonance research show that people like things for. The theory of cognitive dissonance has had profound impact on research in social psychology, its influence goes beyond that field, however the theory has, for example, also figured in the design of interventions to address a variety of societal problems the chapter offers an overview of the empirical literature on. The institute for the study of labor (iza) in bonn is a local and virtual international research center and a place of communication between science, politics and business iza is an independent nonprofit organization supported by deutsche post foundation the center is associated with the university of bonn and offers a.
This working paper should not be reported as representing the views of the imf the views expressed in this working paper are those of the author(s) and do not necessarily represent those of the imf or imf policy working papers describe research in progress by the author(s) and are published to elicit comments and to. Assumptions we go on to discuss the main areas of research focusing on dissonance phenomena in addition, we present major revisions and alternative interpretations of the theory we conclude by attempting to assess the theory on the basis of generally accepted criteria the theory of cognitive dissonance is one of the.
Proach built upon the insights of cognitive dissonance theory can help us understand the sources of these attitudes we show how the traditional rational choice approach can be extended in a straightforward way to incorporate the insights of cognitive dis- sonance theory we organize this paper as follows. Since its introduction to the social psychology literature 60 years ago, festinger's cognitive dissonance theory (cdt) has been frequently applied to the in this paper, we provide a review of the key constructs and predictions associated with cdt from festinger's early work to the latest developments. The theory of cognitive dissonance started as a very simple observation by leon festinger that people do not like to deal with inconsistency this simple observation led to the development of a theory that became very controversial, and it would be this controversy that propelled the theory forward many years of research.
Tical applications of dissonance research and theory to consultation because these applications are extrapolations from research outside of consultation, they are viewed as hypotheses consultation is a premise of this paper is that cognitive dissonance, a theoretical construct from the social psychology literature that has. 9 results research essay sample on cognitive dissonance custom essay writing. This essay talks about seemingly opposite things: how cognitive dissonance perpetuates conflict, and how it can be used to de-escalate or even resolve conflict its importance has been particularly evident in the united states during the last presidential election cycle, and now that donald trump has become president of.
Controversy ensued, and a flurry of research on dissonance soon followed several decades and thousands of publications later, cognitive dissonance has evolved into something quite different keywords attitudes aversive consequences cognitions consonant cognitions dissonance festinger, leon foreseeable. Most empirical research investigating the motivational properties of cognitive dissonance has focused on the as presented in his classic monograph, festinger's (1957) cognitive dissonance theory is fundamentally counterattitudinal essay should not subsequently change their attitude if given the opportunity to attribute.